You are too weird for this world and you know it

As leaders and business owners, you’ve been taught to express yourself on social media, be relatable and stay relevant. I love-hate it!⠀
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Creating noise masked as content with shouts to action and selling our hearts out till the cows come home. Haven’t you had enough?⠀
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It started by sharing your favourite foods and has evolved to share your most intimate secrets. Big Brother has nothing on you when all is out on the table.⠀
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Do we really need to know about your genital piercing attempt stories, your latest tantrums and the story of you almost getting bitten by a poodle? Your account specifics and tactics for life success? No. No, we don't.⠀
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"Express yourself!" The issue with self-expression is: most of what you see is fake.⠀
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You go deep only to sell. You go vulnerable only to show your strength. You do authentic only to lead to a page. It’s the same sob story + sales pitch.⠀
Self-expression does not equate to a marketing formula!⠀
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I work with the top leaders of the coaching and entertainment industry, personal brands whose livelihood depends on valuable expressive posts that magnetise their audience. They are stepping up to create a more powerful image without falling prey to the superficial traps of the online glitz.⠀
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It’s actually about living your higher purpose and sharing that.⠀
It’s about mining the genius of your unique voice and bringing it to the forefront - getting your brilliance from in here to out there!⠀
Does that mean you shouldn’t market that? Of course not! You can do whatever you want with it!⠀
Authentic leadership is available because you have the opportunity to actually show yourself.⠀
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The real problem: You cringe! Why?⠀
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You will tell us that you just don’t want to be mistaken for someone inauthentic.⠀
But the truth is you are freaking weird, you know it. Show it.