So how do you connect to an audience via video in a deeper, more natural, more human way?

First, you need to be willing to let people get to know you.

This is not what every business leader has in mind when using the camera.

However, in the days of personal branding it is a very good way into people’s hearts and minds, so how about challenging yourself on your willingness to “expose” who you are within reason and range?

Our big enemy in the way are shame and self-conciousness. The more shame you feel about yourself, the harder being authentic in front of the camera is going to be. So inner work is necessary that consists of embracing the parts of ourselves we are not so happy with.

Here is a simple mind-set tool that you can use to connect authentically with an audience. To connect with your audience, step down from the presenter's stance of, “Hey, me here and I'm going to show you.” Instead, soften your body and face and intentionally, inside your mind, invite people in. Think along the lines of “This is me with all my flaws and imperfections, connecting to you, fellow human, who also has these”.

Go from B2B to H2H- Human to Human.

This happens INSIDE your head yet the effect this has is visceral on screen. It makes your audience feel more ok and comfortable to watch you and we become curious about you. This lets defences down. Becoming relatable as a human is what you want to connect and hold your viewer's attention. Furthermore, this is how you start building the trust you need to become influential.

If you're interested in building human relationships whilst using the camera, this will be a tool that will drastically uplevel the depth of engagement with your audience. Add the human touch, I dare you, and see for yourself.