The 3 challenges to 
Executive Presence
 faced by all leaders:

Unmatched expression

Unaligned voice

The Gap between who they are and how they present (themselves): PIID

The 3 ways we work to overcome these blocks, are to:

 

1) Draw out your deepest intentions and help you express them with your voice and your body.


2) Draw out your authentic, resonant voice, which allows you to be extremely present and powerful without effort. The leader sets the tone. So let’s set the tone.

 

3) Close the gap between who you are in ‘the real world’ and ‘on stage’ and become an authentic and strong personal brand.

Introduction

Evelyne Brink is renowned for her expertise in transforming the communication and leadership skills of senior executives from globally recognised organizations, including Co-op, Nasdaq, BT, Deloitte, the BBC, and Channel 4. Specializing in authentic self-expression and impactful speaking, her coaching has been instrumental in elevating the careers of courageous leaders.

AS FEATURED ON:

Introduction

Evelyne Brink is renowned for her expertise in transforming the communication and leadership skills of senior executives from globally recognised organizations, including Pfizer, Nasdaq, BT, Deloitte, the BBC, and Channel 4. Specializing in authentic self-expression and impactful speaking, her coaching has been instrumental in elevating the careers of numerous leaders.

AS FEATURED ON:

 

 

Case Study:

Co-op IGD 2024 – Transforming Leadership with Confidence, Storytelling, and Team Unity

Challenge:

In 2023, Co-op’s leadership team struggled with public speaking. Many leaders were untrained and disengaged. Some believed they were competent because they felt confident on stage, yet they lacked critical skills for delivering impactful messages. Others rushed through their presentations due to discomfort with public speaking, leaving potential influence behind. These unpolished presentations, combined with fragmented messaging, created what was internally described as "every leader’s own show."

In addition, women in leadership often feel pressure to be “palatable,” well-adjusted, and non-disruptive. For them, taking up space and speaking out can feel culturally taboo, as it is traditionally seen as “rude” or overly assertive in women. This created an internal conflict: the desire to be liked, affirmed, and validated while needing to lead with authority and impact.

 

For the 2024 IGD Trade Briefing, Co-op needed a unified, powerful message to align with their multimillion-pound rebrand. Held at the Co-op Live Arena, the event demanded more than just presence—it required confidence, cohesion, and clarity to engage key suppliers and stakeholders.

Solution:

I provided a tailored, multi-faceted training program, including both 1:1 coaching and group sessions, that focused on transforming each leader’s approach to public speaking. Through personalized coaching, we built confidence, refined competencies, and fostered a deep sense of team collaboration. For female leaders, we addressed the specific challenge of taking up space without fear of rejection, helping them speak freely and with impact.

Key Components of the Training:

  • 1:1 and Group Coaching: Personalized coaching addressed each leader’s unique challenges. Group sessions helped align the team and created a shared sense of mission. Leaders described the experience as the best team-building exercise they had ever participated in, even though that was just a side effect.
  • Big Why Session: This session was pivotal in helping each leader connect to the broader purpose behind their presentation. Leaders aligned on a cohesive narrative, ensuring that every speech tied back to Co-op’s rebrand and vision.
  • Storytelling & Message Crafting: I worked closely with each leader to draw out their personal and corporate stories. By refining their content and transforming information into powerful, emotionally engaging messages, we ensured that the speeches resonated deeply with the audience.
  • Speaking vs. Reading Training: Many leaders initially approached their speeches by reading from scripts. We focused on ensuring they spoke naturally, teaching them to emphasize key points in a way that felt spontaneous and impactful even when using a teleprompter.

Vocal Coaching Included

  • Addressing issues such as monotone delivery, vocal fry, and lack of volume control.
  • Teaching natural modulation to avoid over-melodizing or over-emphasizing.
  • Techniques for voice projection and control, helping each leader command attention without straining their voice.

Results:

The transformation in 2024 was extraordinary. Co-op’s leadership team delivered their most impactful performances to date, and the event was described as their best IGD presentation ever. The speeches were not only more confident but also deeply unified, and the team felt more connected than ever before.

Key Outcomes:

  • Best Team-Building Experience: Through both 1:1 and group sessions, the team bonded in unexpected ways, describing the training as the best team-building exercise they had ever experienced.
  • Congruent Messaging: For the first time, the leadership team delivered a cohesive and unified narrative, with each leader building on the previous one’s message.
  • Authentic Engagement: Leaders spoke naturally and connected with the audience, receiving genuine applause and feedback that their stories were moving and impactful. Suppliers actively sought meaningful conversations afterward.
  • Empowered Female Leaders: Female leaders were freed from the pressure of needing to be liked or validated, enabling them to take up space and speak with confidence and authority. They learned to embrace their power, transforming from hesitant speakers to impactful leaders.
  • Improved Vocal Delivery: Leaders overcame vocal issues like monotone delivery and vocal fry, speaking with confidence, emotion, and authenticity.
  • Powerful Storytelling: By helping each leader craft their story and refine their content, we ensured that the speeches resonated deeply with the audience, leaving a lasting impact.

Business Impact:

Investing in leadership communication is about much more than delivering a good presentation. Co-op’s transformation shows how effective leadership development can unlock significant business opportunities. 

For Co-op, this investment not only resulted in applause at the IGD event—it also opened the doors for deeper relationships with suppliers, leading to stronger partnerships and future business opportunities. For a company as large as Co-op, even this improvement in leadership communication can result in millions in potential value, unlocking growth through improved relationships, better supplier terms, and new ventures.

What People Are Saying:

Matt Hood

Managing Director - Coop

 I have worked with Evelyne both for my own development and subsequently for my leadership teams and have nothing but positive things to say.

Her work is thorough, hugely energetic and honest. Her enthusiasm and willingness to go that extra mile to make her clients succeed is hugely appreciated.

It’s not easy and at times uncomfortable but that’s what ultimately gets the results.

More Case Studies:

Case Study 1: Pfizer Senior Leader

Background: Tasked with delivering a pivotal speech to Parliament and hosting an event with parliamentary members, crucial for Pfizer Oncology's image and collaboration.

Methodology Used:

  • Intensive speech preparation and audience engagement techniques.
  • Training for impactful public speaking.
  • Strategies for interaction with high-profile governmental figures.
  • Personalised coaching to refine communication style and presence.

Outcome:

  • Delivered a compelling and well-received speech.
  • Successfully hosted the event, enhancing Pfizer's collaboration prospects with government.
  • Developed new positive and people-centric view on Pfizer brand.

Case Study 2: Nasdaq Senior Leader

Background: Faced challenges in asserting authority in a maledominated environment.

Methodology Used:

  • Powerful communication techniques for executive presence.
  • Strategies for leadership in male-dominated settings.
  • Coaching on voice modulation and assertiveness.
  • Building confidence to lead diverse groups effectively.

Outcome:

  • Gained respect and authority in professional circles.
  • Enhanced ability to communicate powerfully.
  • Established as a prominent leader at Nasdaq.

Case Study 3: Deloitte Senior Leader

Background: Needed to transition from stiffness to dynamism in board
presentations.

Methodology Used:

  • Coaching for engaging and dynamic presentation style.
  • Art of effective Storytelling and drawing out powerful metaphors.
  • Development of impactful presentations with a "wow factor."
  • Techniques for confident and personality-driven speaking.
  • Strategies for creating a memorable audience experience.

Outcome:

  • Impactful and transformative board presentation.
  • Successfully communicated a powerful new vision.
  • Gained recognition for engaging and inspiring presentation skills.

Case Study 4: Leaders at the BBC and Channel 4

Background: Leaders required skills to communicate authentically and
handle difficult situations effectively.

Methodology Used:

  • Training in authentic communication and situational handling.
  • Strategies for maintaining composure and clarity in challenging scenarios.
  • Personalized coaching to enhance leadership communication skills.
  • Techniques for effectively conveying messages in high-pressure environments.

Outcome:

  • Enhanced ability to speak authentically and confidently.
  • Improved skills in managing difficult situations and conversations.
  • Recognised as effective communicators and leaders in media.

Case Study 5: CEO of Rich Litvin Group

Objective: Enhance vocal endurance and authenticity for high-stakes
engagements with large audiences, pivotal for securing major business
deals.

Methodology Used:

  • Deep Mindset Work: Tackling internal barriers and subconscious limitations affecting vocal expression. Recognizing that voice follows intention, Evelyne focused on aligning Rich's inner beliefs with his external communication goals.
  • Implementing vocal techniques to strengthen and preserve voice
    quality throughout demanding speaking schedules.
  • Authenticity in Expression: Coaching on conveying genuine, impactful messages, rooted in a strong sense of self and purpose.

Outcome:

  • Unlocked Vocal Potential: Addressing mental blocks led to a more free-flowing, authentic vocal expression
  • Sustained Vocal Strength: Enhanced vocal resilience allowed Rich to maintain consistent quality in communication during seminars and conferences.
  • Business Success Amplified: The transformation in Rich's vocal performance significantly contributed to his ability to close high-value deals and be recognised as a thought leader with integrity.

Conclusion:

Evelyne Brink's unique coaching approach has significantly advanced the careers of leaders from Co-op, Nasdaq, BT, Deloitte, the BBC, and Channel 4, the Litvin Group etc. Her methodologies foster authentic communication, strong leadership presence, and the ability to navigate complex situations with confidence, and allowing leaders to present their brands to the overall marketspace and elevating the brand of the business by powerfully presenting their personal brands making her an invaluable asset to any corporate leader aiming for excellence.

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